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The process to growth
We understand that not everybody speaks Italian. We recognize that knowledge of the market and the culture can be an obstacles prior to enter a new market. Well, this is where we come into play. We do speak the language, we know the business, the culture, the market and we have over fifteen years of experience with us.
How? We grow your brand in Italy, together with you. You know your brand and we know the Italian market. By working together we create a winning go-to-market strategy and grow your business in no time!
Are you ready to grow your business?
1. We plan
The first step is to sit together and make the growth plan for your brand. We need to fully understand your business. Together with the smart market research and your story we can make a winning go-to-market strategy to grow your brand in Italy. Based on best practices, your input and our years of experience we formulate and plan the best strategy to apply.
In short, this plan is the base of a successful launch in the Italian market. The market entry plan needs time, dedication and attention for details. The saying is ‘Rome was not built over night’, as you probably know the same applies for successful businesses. With a fitting entry plan we can organize accordingly and speed up as much as possible without loosing quality or control of the process.
Your brand
Tell us about your business and brand. We need to know your success story, your business, background, all the details and a lot more.
Market research
The smart market research will tell us all about your industry in Italy, the customers, the market, the competitors, and other details.
The plan
Every company is different and every industry is different. Together we will make a winning go-to-market strategy to grow your brand in Italy.
2. We launch
Next, the launch of your brand in Italy. During the launch process we will organize the Italian back office. We are used to aim for only the highest quality for a seamless growth. The following segments will be organized during the launch, but are not limited:
- Customer service;
- Website structure;
- High quality translations;
- Keyword research;
- Logistic processes;
- Social media;
- Digital marketing.
Did you know we have extended experience in digital marketing in Italy? We provide: SEO/ SEA, social media marketing, paid advertisements, content marketing, email marketing, blog writing, copywriting, organic social media and organic website traffic. Every country, every industry and every language has its own popular keywords and tone of voice. With our years of experience we can support you fully with your digital marketing.
3. We analyze
“One measurement is worth a thousand expert opinions.”
– Donald Sutherland.
During this step we take into account all information possible. Some examples are: the monthly website visits, the bounce rate, CTR, competitors, the reasons of returns, online reviews, results of the marketing campaigns and customer contact moments.
Every month we will share all the information in a full monthly report. By sticking to this process we are transparant for our partners, stakeholders and the decision making is data drive. All set for the greatest user experience and future success for your business growth in Italy!
WHAT WE DO
"Grow your brand in Italy"
Imagine the combined power of your brand combined with our market expertise in Italy. Our extensive inner market knowhow, years of experience and highest quality translations will result in a great local performance! Our goal is to realize a successful and long-term growth of your business to Italy.
4. We optimize
Last, but not least: we optimize. Based on all the detailed information gathered in step 3, we plan to optimize. Together with you and your account manager we share the same goal: maximum growth of your business in Italy.
At the beginning we will conduct this process together with you more frequently. As the entry plan is getting more shape in time we will do this less frequent, based on the business needs. The optimazation process is based on your customized situation, the results and company goals. Moreover, every year we will proceed with a yearly report. In this report we compare company performance with the previous results and other markets. With this annual report we can understand and formulate new goals and optimize for the years to come.
Analyze
We know in detail what is happening in the industry and your business in Italy. In the monthly report all facts will be presented.
Optimize
We are data driven and we optimize the process accordingly. This can be on all fronts because we want only the best!
Our clients
Do you have a successful (e-commerce) business and you want to grow in Italy? Do you want to know all the do’s and don’ts and all the cultural differences? We can tell you how to go about it based on our fifteen years of international and local market experience in Italy. We have grown to be market experts by helping international companies to grow their brand in Italy. These international companies have paved the way for you: